One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product. In a simple words "How to write copy that sells!"
In this article, I'm going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your sales start climbing almost immediately!
1. Believe In Your Product
It doesn't matter how many books you've read about copywriting... your copy won't sell if you don't believe in your product. It's very important to believe your product will help your customers solve their problems and give them what they want.
You should believe that it's worth much more than they pay for it. What you think about your product and how much you believe in it is very important -- as much as the success of your copy depends on it.
2. What's In It For Me?
"So what?" "What's in it for me?" These are the questions people keep asking while reading your copy. All of us look for benefits in everything we do, so do your customers. They want to know how your product will solve their problems. Basically, they want to know "what's in it for them".
And you should certainly answer this extremely important question.
Explain what problems they have right now and convince them that they should do something about them. Create a sense of urgency to solve the problems. Then give them the solution: your product!
Tell them how your product will save their valuable time and money, bring them more happiness, money, health and so on. Make them imagine how wonderful their life will be with your product. Make them excited, very excited!
Tell them what's in it for them and your copy will sell like crazy! Now it's time for the last rule...
3. Write to One Person
Amateur copywriters think because many people read their copy, they should write to the public. No! Even if all the people in the world were to read your copy, each of them would read it individually. So each of the readers should feel you're talking to him and only him. This makes your copy have a much higher impact.
Your copy should be friendly as well. Write as if you were addressing your best friend. Don't start with "Hey, everybody". You don't use that in a personal letter, do you? Say something like "Dear Friend" and your copy will be friendly and effective. After all, you're calling him your friend.
Copywriting is an essential part of your marketing strategy. If you have a great product but don't know how to write effective copy, you won't make any sales because you can't motivate people to make a purchase.
To become a professional copywriter you need to practice a lot. The more you write, the more you learn. If it takes you a long time to write your first copy, don't worry. After all, it's your first time. No one's born a copywriter. If you see that someone's copy sells like crazy, he sure has practiced very much.
Some people give up at first, when they see they can't write as well as a professional copywriter. If you've just started, you shouldn't compare yourself with experts. Instead, learn from their experience and don't make the same mistakes they once made. It will save you a lot of time!
And don't forget that you should never sell a product that you don't believe in. Even if you make some sales, you're making money by lying to your customers and betraying their trust... and it's not fair at all! They've worked hard to earn every dollar and now you're taking their money for something you wouldn't ever buy yourself.