It is vital that during the planning stage of your copywriting for the web, you understand what it is, exactly, you hope to accomplish. You have already determined that you need to increase direct sales, build a subscriber base, circulate information, as well as provide technical support. But in order to do this, you must make sure that your web copy can help you to achieve these goals.
It is important to decide who your ideal customer is and just what it is that they really want. Then find and craft the words that will most effectively bring these people to your site.
It is also important to remember that without a detailed plan, it will become impossible to know who you are targeting. Without a target, you are likely to miss out on those people who are willing and eager to pay for your help and expertise. So when planning your web copy, it is important to know that your target audience is normally smarter and more knowledgeable than the typical visitor to a site.
Now that you have started planning, you need to start looking at whom to target.
Targeting is used to figure out which customers will have any problems they can be solved by using your particular product. It is therefore vital that you become an expert in relation to every single benefit that your product offers. Then, once you are able to determine who you need to target, you can begin to search them out. So start building a profile of those people who will benefit from your help the most. Once you know who they are, then begin by repeatedly using strong web copy, and the most magnetic of the benefits your product can offer as bait.
At last, you have found your target audience, and now you must develop astrategy for writing your copy. In order to do this, the best way is to do the following:
- In the first part, write about what exactly the customer wants.
- The tone is how your writing sounds to those that you are targeting.
- When executing your copy it is important that you are able to present your idea to them in an easy way.
What is most important is that you think about all three of these things in equal amounts, and do not allow any one of them to overshadow the others.